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Asda breaks the stigma around invisible illnesses and disabilities.

12 September 2016 11:23

Abbey, manager of the Asda Newark Store, has introduced a new initiative to break the stigma around invisible illnesses and disabilities.

And now, thanks to Asda’s diversity and inclusion team, more than 400 of their stores have followed Abbey’s lead and launched new signs for their accessible toilets to show that not all disabilities are visible.

The idea was sparked after two Asda customers, Tonya Glennester and her five-year-old daughter Evalynn, were questioned by another customer about why they used the accessible toilet.

Abbey, the new manager at the store, said ”I feel very proud that a simple conversation with a customer and her daughter has resulted in this initiative to raise awareness of invisible illnesses.

We want to make sure our customers have the best experience in our stores and feel comfortable shopping with us. This will go some way in helping people’s understanding of this issue and not jumping to conclusions.

We’ve been able to implement the change quite quickly so over the next few weeks this will be rolled out to all 421 Asda stores that have a separate disabled toilet”

It follows Asda’s introduction of a Silent hour to support autistic and disabled customers at the Asda Manchester Fort store, and is a step to help customers feel comfortable when using their loos.